Tech That’s Worth the Money for Your Business

Tech That’s Worth the Money for Your Business - Klashtech

As a business owner, you make a lot of decisions about everything, all the time. Your tech choices can impact everything from your inventory and ordering practices to payroll and time-tracking. Technology can be a business owner’s best friend, yet in some instances, employee productivity can nosedive when used inappropriately.

With all the different options out there, it can be challenging to know which tech deserves your investment. As you think about tech investments, consider your daily operations and the ways in which your processes could be enhanced. Digital agency Klashtech shares some tips!

Inventory and Process-Oriented Tech

Whether you create a product or offer a service, tracking incoming and outgoing supplies and materials can be a time-consuming task. This can be simplified by inventory technology. Spreadsheets are one way to go about it, but using a synchronous program that connects to a database and other administrative tools is a time saver.

Your business may also benefit from technology that tracks orders, shipping dates, and the completion of tasks. Using a program for these purposes saves time and reduces error. For businesses whose primary tracking needs are related to collaboration, apps such as Monday.com or Hive can be practical solutions. Platforms for collaborative work make it easier for employees to work from home, which can be a good thing during the pandemic and beyond. And to ensure everyone knows their role in the process, you can organize your project with a process map. With a process mapping tool, you can create metrics, identify areas for improvement, assign responsibilities and unpack objectives.

Work-at-home employment is ideal for so many reasons, but the inappropriate use of tech and mismanaged time can impact progress. In fact, time is an important factor for business owners as they manage their team, and, aside from adequate monitoring, scheduling and payroll are aspects worth streamlining.

Marketing Tech

In today’s times, it’s essential that you build a digital presence, which is where digital marketing comes in. Digital marketing includes search engine optimization (SEO), content marketing that attracts leads, email marketing, and social media marketing.

While it’s wise to invest your money in a digital marketing firm like Klashtech to optimize your marketing efforts, there are budget-friendly solutions as well. For example, you can use Instagram to boost consumer awareness and engagement, which can ultimately increase your sales. Ultimately, however, when you combine the efforts of marketing tech and a marketing agency, you can double-down on your business presence.

Scheduling and Payroll Tech

Your team relies on you to set up a weekly work schedule that is fair and consistent. As your team grows, that task becomes more challenging. The use of technology can help you set a schedule that employees can count on. Programs range in cost and complexity, but when you research varying options, you will likely find one that is appropriate for the size of your team.

Employees also count on you to establish a payroll system that allows for consistent, accurate, and timely paychecks. Your business may benefit from a full-service payroll platform. Ideally, this should offer time-saving, automated payroll scheduling, as well as accurate calculations and comprehensive reports.

AI for Your Website and Beyond

AI is also a practical tech tool for your business in many ways. Your website can be enhanced by chatbot technology. Many businesses use AI on websites to troubleshoot client concerns, helping reduce the need for an employee or business owner to be constantly monitoring a chatline. AI is also useful for assisting customers with orders, narrowing down searches on your site, and assisting with telephonic needs. Employees can also be trained for work using artificial intelligence, saving hours on human resources and repetition of materials.

Tech is an absolute necessity for business in this day and age; however, it pays to know what’s worth the investment and what you can use for free, or use without paying a fortune.

Be sure to call the Web experts at Klashtech today to find out how we can revolutionize the way your business connects and engages with your customers online.

How COVID-19 Has Impacted Women and What to Do From Here

How COVID-19 Has Impacted Women and What to Do From Here - Klashtech

The COVID-19 pandemic has been tough on everyone, but it has been an especially trying time for women, especially working moms. Many women lost their jobs during the pandemic and they are now trying to get back on their feet. Here at Klashtech, we like to empower our customers to look forward to the future, so we would like to talk a bit about women in the pandemic and how mom can get back on her feet in the new year.

The Impact of the Pandemic

The COVID-19 pandemic was a major disaster during the year 2020. In an effort to subdue the pandemic, the nation went into a lockdown and many businesses had to close their doors in an effort to follow social distancing guidelines and general health protocols. Many people lost their jobs as a result and women were majorly affected. Studies show that women lost close to 54 million jobs during the pandemic and 35% of those women are still unemployed today.

While the job loss was bad enough, many schools also had to close their doors to follow safety guidelines, and children were sent home for remote e-learning. Whether they were working or not, moms now had to help their kids attend classes every day in addition to caring for the home and babysitting the younger children. Needless to say, it was a challenging time.

Now that vaccines are making their rounds, there seems to be a light at the end of the COVID-19 tunnel and now many women are looking to get back on their feet. While the job landscape has changed over the years, there are still opportunities and ways that women can regain their footing post-pandemic.

Preparing to Return to Work

Those who are looking to rejoin the workforce will want to do a bit of prep to get back into the flow of things. For starters, this is a good time to read over your resume and cover letter to ensure that they are polished and up-to-date.

If you feel like you need to brush up on your skills or you want to learn how to do a completely new job then you may consider returning back to school for your degree. There are many programs available that could be a stepping stone to a great new job. Anything from business management to marketing is up for grabs. The best part of all is that most degree programs are now available online so you can take your classes on your own time, be that when the kids are sleeping or after you return home from a part-time job.

Start Your Own Business

Many women who are tired of working for someone else may decide to start their own business. The sky’s the limit when it comes to the entrepreneurial endeavor you may choose, but the good news is that if you want to continue to work from home, then there are many businesses that you can start online.

You just need to think about what you enjoy doing. So if you love playing piano then you could start an online tutoring company and teach others. If you love to write, then you could become a freelance writer. If you love to make arts and crafts at home then you could also set up a store from home and sell your goods.

Marketing Your Business

Once you have a business model, you can reach ultimate success with effective marketing. After you have some clients under your belt, you can ask them for referrals and grow your business from there. You could also head to social media and start a business page on Facebook where you market your products and put out paid advertisements that will be aimed at new customers.

It is also a great idea to set up a business website where you can sell your products. Your website can also be a marketing tool. Whenever you get a satisfied customer, ask them to write a review on your site and then share those with other potential customers. If you ever get negative reviews, don’t fret, as you can also turn those around. Whenever a customer complains, offer to resolve the situation. When others see that you tried to help a disappointed customer, they will know that you do your best to satisfy all of your clients.

In the end, women have not had it easy during the pandemic, but there are many steps that you can take now to find the financial success that you crave while also being a mom. If you need help with your business website, then contact Klashtech.

Starting a Business: Critical Tips for People With Disabilities

Starting a Business: Critical Tips for People With Disabilities - Klashtech

If you live with a disability and have an entrepreneurial spirit, then you can get your dream business up and running as anyone else can. Whether you live with limited mobility, PTSD, autism, deafness, or any other type of “disability,” you have probably developed a great deal of resiliency that can help you overcome obstacles and lay a firm foundation for long-term success.

Moreover, there are many funding options tailored to entrepreneurs who have a disability and general grants and programs that you can apply for. If you’re ready to kickstart your entrepreneurial journey, consider these tips from Klashtech:

Learn About Business Ownership

Owning a business requires a unique set of skills and traits if you will succeed in the long run. Your first task is to research what business ownership involves to confirm that it is something you want, as recommended by Zenbusiness.com. For example, you will need to research the market to ensure that the product or service can fill a need, learn the ins and outs of marketing, and grasp the various administrative tasks required to launch a company.

Another essential step when starting a business is choosing which legal structure (e.g., sole proprietorship, LLC, corporation, etc.) will serve your business best. You will also need to write a thorough business plan that outlines your mission, values, offering, funding requirements, financial projections, and more. Furthermore, you will need to zero in on your target audience to craft an effective marketing strategy.

Look Into Free Tools

One great thing about launching a business in this day and age: There are tons of free and affordable software tools to help you get a strong start and sustain long-term success. For example, if you need to design a logo for your company, you can find a logo maker by searching the web for “free online logo maker and download.” If you need to build your website from the ground up, plenty of platforms allow you to do so affordably and efficiently. And there are even tools to help you manage your social media content, finances, and project collaborations.

Research Your Funding Opportunities

Most entrepreneurs need some funding to get their ventures up and running. Fortunately, there are various grants and loans available to those with disabilities. It’s best practice to begin by researching grants because you don’t have to pay them back! The federal government provides grants to eligible entrepreneurs with disabilities through branches like the Small Business Administration (SBA), the National Arts and Disability Center (NADC), and the Department of Health and Human Services (HHS).

Even if you qualify for grants, you may need additional funding, depending on your startup expenses. Fortunately, many loans are available at the federal, state, and local levels that come with favorable terms. Check with the nonprofit Accion, which specializes in small business loans for workplace accessibility, assistive technology, and other factors. The SBA provides several small business loans, some specific to entrepreneurs with disabilities and others for general small business use. Furthermore, look into StreetShares, a lender that offers loans to veteran entrepreneurs and those disabled from combat.

Start Thinking About Marketing

Once you have learned what it takes to be a business owner and researched your software and funding options, get a plan for your marketing. You will need to determine your target audience and hash out a strategy to reach them through social media, email marketing, PPC advertising, SEO, and other tactics. You’ll also need a top-notch website; you can build one using a web platform or work with reputable digital marketing professionals like Klashtech!

Search for the Right Employees

Even if you plan on handling most of your business operations yourself, you will probably need help at some point. Remember that you have an overarching vision for your company, and any tasks and projects for which you’re not skilled or experienced can distract you from that vision.

As you develop your business budget, think of any jobs you need to hire out. Whether it’s content writing, web design, appointment scheduling, accounting, or any other responsibility, look to online job boards and your professional network to find qualified freelancers or employees who can help you achieve your goals.

A lot is involved in the process of launching a company, but if you live with a disability, chances are you have what it takes to rise above challenges and build a business that stands the test of time. Consider the information and advice above, and keep learning as much as you can so that you can position yourself for long-term success!

Would you like to read more helpful content or learn about our range of digital marketing services? Contact Klashtech today!