5 Ways to Use Digital Technology in Your E-Commerce Business

5 Ways to Use Digital Technology in Your E-Commerce Business - Klashtech

There are many advantages of using digital technologies in your e-commerce business, from improving your company’s productivity and efficiency to reducing its risk of cyberattacks and other security threats. Digital technologies can also help to improve the customer shopping experience, as various digital tools and apps can be used to gather and analyze data about your shoppers, products, and services

Below, Klashtech discusses five of the ways in which your e-commerce business could use digital technologies to improve its processes and operations. Read on to learn about the benefits of inbound marketing, mobile apps, remote work, digital wallets, and data analysis.

1. Focus on Inbound Marketing

Rather than spending the majority of your marketing budget on outbound marketing techniques such as direct mail, cold calling, and trade shows, you could create valuable online content that encourages potential customers to come to you. Also known as inbound marketing, this type of strategy includes effective web design, blog posts, videos, email campaigns, and webinars. A few examples of the many inbound marketing tools available include:

  • MailChimp
  • Semrush
  • Ahrefs
  • HubSpot
  • Hotjar
  • AdRoll

Free design tools and apps are also available to help you create your own website, blog, and social media graphics. Canva, Snappa, and Desygner are just a few options.

2. Create a Mobile App

According to an article published on Consumer Think, approximately 67 percent of worldwide e-commerce sales are completed on a mobile device. And since this number is expected to grow in the coming years, you may wish to build a mobile e-commerce app if you haven’t already done so.

As a few advantages of creating an app for your e-commerce business, mobile apps help to reduce shopping cart abandonment, personalize the customer shopping experience, and increase conversions. They can also help you to compete with major online retailers such as Amazon.

3. Operate Remotely

If you’re not already operating remotely, it’s time to follow in the footsteps of fully-remote e-commerce businesses like Narrativ, Postscript, ConsumerAffairs, Pangaea, Thumbtack, and Philips. There are lots of different remote worker tools that can be used to track employee time, organize projects, store documents, and encourage communication and collaboration between employees, such as:

  • Toggl Track.
  • Todoist
  • Google Drive.
  • Slack
  • GoToMeeting
  • Asana

To transition your team to working remotely, start by creating a remote work policy. Then decide which software tools you’ll invest in, and equip your team with the programs and equipment they’ll need to effectively work from home.

4. Accept Digital Wallets

Instead of having your customers pay for their online purchases via credit or debit card, you’ll expedite the checkout process and appeal to smartphone users if you accept digital wallets. Some of the most popular digital wallets include Samsung, Google, Amazon, and Apple Pay, but other options include Venmo, PayPal, and Alipay. In addition to being quick and convenient, mobile wallets are safe and secure for both you and your customers.

5. Use Data Analysis

Another type of digital technology can help to improve your organization as a whole and the technologies it uses day-to-day, making the business more efficient and profitable so you can lower costs and better serve your customers. This is known as process mapping or mining, a type of data analysis that assesses your business processes and tasks, looks for areas of improvement, and helps to manage risks and increase sales.

To get started with process mapping, you’ll first need to identify your organization’s key stakeholders, make a list of its business goals and key performance indicators (KPIs), and identify any potential sources of data. You’ll also need to create a timeline for the tasks and processes you’d like to improve.

In Conclusion

If your e-commerce business hasn’t already adapted to the digital world, you’ll need to do so now in order to stay relevant. Whether you choose to start by creating a mobile app or moving your e-commerce business fully online, the Klashtech team can help to take your business to the next level.

Looking for professional web design and development services to improve your online presence? Contact Klashtech to learn about our services. We offer website design and development, graphic design and animation, and social media marketing services to meet your specific needs. Call us at +1 (305) 965-9406 or send us an email at [email protected].

Secret Tips on How to Create a Website That Is Out of This World

Secret Tips on How to Create a Website That Is Out of This World - Klashtech

If you want to showcase your business in the best light,  then you must have an impressive-looking website as a starting point. In essence, a professional-looking website will speak volumes about your business for you. Therefore, it’s wise to design a website in such a way that it really does highlight all you have to offer. If you haven’t yet perfected your website, let klashtech help! Here are some special tips on how to create a website that is out of this world.

SEO should be integrated into your web design

In order for a website to be able to attract the attention you want it to, you should incorporate SEO principles into your web design. Along with optimizing your web pages with the relevant keywords, your website should be optimized for the search engines in many other ways too.

These include being:

Mobile and desktop friendly

Since just over half a website’s traffic will come from mobile devices, the importance of your website being mobile-friendly is of paramount importance. Overall, the ease of accessibility that comes with having a website that is easy to find online with a mobile device could have a direct impact on your sales and conversions.

Loading speed

Additionally, the loading speed of your website across different types of devices should be optimal, too. Again, if a page takes too long to load, there is a higher risk of people reverting to your competitor’s website to get the info they need, which can obviously lead to lost sales and the loss of important customers too. Interestingly, your website’s loading page speed can also have an impact on your search rankings, so it’s a great idea to invest more time in getting your loading page speed to under three seconds if it isn’t there already.

Backlinks count a lot too

Backlinks (or inbound links) are another way to boost the credibility of a website as per Google’s algorithms. Therefore, the more links you can get from other websites with high domains linking back to your website, the better. One of the most popular ways to achieve this is through guest post outreach, creating sky scraping content, sourcing broken links, and then using these to get others to link back to you, etc.

Creating internal links is also a vital component of your SEO strategy. This is done when you link internally to other pages within your website in order to improve to show Google that your website is designed in an organized fashion, i.e. that visitors to your site can find their way around your website easily.

Additionally, you could also try linking to your social media pages on your about us page for readers to get a special glimpse into who you are and what you do. Creating a social media profile on various platforms is quite simple to do, too. A quality image to go on Instagram, for example, is a necessity, but with an online picture resizer, this is simple to do. Simply upload your profile picture to get it to the correct specs, and then download it to use on Instagram.

You could do the same for Facebook too, for example. Be sure though to capture a picture that speaks to who you are and what you do. For business purposes, try to make it as professional-looking as possible to lend even more credibility to your website and your brand.

In summary, creating a phenomenal website that ranks your business high on the relevant search engines is easy to do if you know a few simple tricks of the trade. Essentially, it’s about tweaking your website here and there to make it that much more noticeable, which is the endgame of anyone who’s competing for their market share in the online space.

Be sure to call the Web experts at Klashtech today to find out how we can revolutionize the way your business connects and engages with your customers online.

Klashtech Ranked as Top Web Design Companies in Miami

Klashtech Ranked as Top Web Design Companies in Miami

Klashtech has been recognized as Top Web Design Companies in Miami in 2022 by DesignRush.

DesignRush is a B2B marketplace connecting businesses with agencies. It allows users to search for a top partner firm by area of expertise such as branding, Web design, digital marketing, SEO, eCommerce, software development.

Their website lists over 10,000 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

"It’s truly an honor for our digital agency to be acknowledged for Web design and SEO skills. This is especially notable since we are in such a competitive market that serves businesses in the Miami area."

Kevin Bretecher, founder at Klashtech

Since 2017, Klashtech has continued to steadily expand its offerings to grow along with our clients and become a full service agency.

Klashtech is a digital agency, located in Miami, Florida, and dedicated to helping small to medium organizations adopt tech as a stepping stone for growth. We work with clients to rapidly connect manual processes to automatized solutions that increase ROI.

Website Design & Development, Custom Application Development, Graphic Design & Animation, SEO/Social Media Marketing, Consultations, we’re here to offer you top of the line digital solutions at affordable prices.

Be sure to call the Web experts at Klashtech today to find out how we can revolutionize the way your business connects and engages with your customers online.

Tips for Avoiding Burnout as a Woman Business Owner

Tips for Avoiding Burnout as a Woman Business Owner - Klashtech

Owning a business can be very fulfilling, but it can also be stressful. You’re an idea implementor, advisor, team leader, project manager, and decision-maker. You keep your company running efficiently by focusing on high-level priorities while you ensure cohesion among teams and departments. But work isn’t everything. Finding work-life balance is essential for avoiding career burnout and feeling fulfilled, even if you truly love what you do. Here’s how to achieve that elusive balance when you’re a woman business owner, presented below by Klashtech.

Level Up Your Skills

Imposter syndrome can be crippling. Feeling like a fraud and doubting one’s abilities tends to affect high-achieving people. Understandably, imposter syndrome is closely associated with anxiety and depression, and can even affect your job performance. If you experience imposter syndrome, leveling up your skills could be a great way to reduce self-doubt, boost your confidence, and help you acknowledge your worth.

There are several ways to enhance your professional skills. For example, coaching can help you address skills gaps, promote your professional development, and learn to find balance. If you want to open the door to new job opportunities, you could also go back to school and earn a doctorate degree. Getting your doctorate degree in business administration or management could be valuable. Thanks to online degree programs, you don’t have to take time off from work to continue your education.

Unplug on Your Days Off

Time off is invaluable for your happiness, productivity, and health. Unfortunately, the business culture is all work and no play. Couple this with advancements in team communication technology, and it’s nearly impossible to step away from work. Even if you love your job and you never want to stop working, you need to take breaks to give your brain a chance to recover from prolonged periods of high-level thinking. Scheduling downtime—and fully unplugging—will help you think more clearly, generate creative ideas, and gain a level of insight that only reveals itself when your mind is still. Keeping a clean and clutter-free home will also improve your focus and build positivity.

Make Time for Healthy Habits

Taking care of your body is one of the best ways to build mental resilience against stress and ensure you have the energy you need to thrive in your professional role. Go to bed early enough that you can get at least seven hours of high-quality sleep every night. Find a form of exercise you enjoy and try to get moving as often as possible. Fuel your brain and body with nutritious foods and steer clear of snacks that will lead you towards an afternoon crash. While these actions may be simple, they can have a big impact on your overall stress levels.

Find a Hobby

As a busy professional, you might think that hobbies are a poor use of your limited time. However, Fast Company explains that hobbies can help prevent burnout, keep your mind sharp, make you more competitive in the workplace, and help you connect with your passions. And if you’re not getting fulfillment from your job, a hobby can help fill that empty space. Immersing yourself in a hobby is a great way to stop thinking about your work for a little while, giving your brain a chance to fully decompress from the demands of your job. Don’t have time for a hobby? See if you can take some focus away from something else, like spending time watching TV or scrolling through social media.

When you work in a demanding role, stress is almost impossible to avoid. Take steps to keep your stress under control and avoid burnout. While this might mean spending a little less time thinking about work, prioritizing self-care will make you better at your job!

Be sure to call the Web experts at Klashtech today to find out how we can revolutionize the way your business connects and engages with your customers online.

Tech That’s Worth the Money for Your Business

Tech That’s Worth the Money for Your Business - Klashtech

As a business owner, you make a lot of decisions about everything, all the time. Your tech choices can impact everything from your inventory and ordering practices to payroll and time-tracking. Technology can be a business owner’s best friend, yet in some instances, employee productivity can nosedive when used inappropriately.

With all the different options out there, it can be challenging to know which tech deserves your investment. As you think about tech investments, consider your daily operations and the ways in which your processes could be enhanced. Digital agency Klashtech shares some tips!

Inventory and Process-Oriented Tech

Whether you create a product or offer a service, tracking incoming and outgoing supplies and materials can be a time-consuming task. This can be simplified by inventory technology. Spreadsheets are one way to go about it, but using a synchronous program that connects to a database and other administrative tools is a time saver.

Your business may also benefit from technology that tracks orders, shipping dates, and the completion of tasks. Using a program for these purposes saves time and reduces error. For businesses whose primary tracking needs are related to collaboration, apps such as Monday.com or Hive can be practical solutions. Platforms for collaborative work make it easier for employees to work from home, which can be a good thing during the pandemic and beyond. And to ensure everyone knows their role in the process, you can organize your project with a process map. With a process mapping tool, you can create metrics, identify areas for improvement, assign responsibilities and unpack objectives.

Work-at-home employment is ideal for so many reasons, but the inappropriate use of tech and mismanaged time can impact progress. In fact, time is an important factor for business owners as they manage their team, and, aside from adequate monitoring, scheduling and payroll are aspects worth streamlining.

Marketing Tech

In today’s times, it’s essential that you build a digital presence, which is where digital marketing comes in. Digital marketing includes search engine optimization (SEO), content marketing that attracts leads, email marketing, and social media marketing.

While it’s wise to invest your money in a digital marketing firm like Klashtech to optimize your marketing efforts, there are budget-friendly solutions as well. For example, you can use Instagram to boost consumer awareness and engagement, which can ultimately increase your sales. Ultimately, however, when you combine the efforts of marketing tech and a marketing agency, you can double-down on your business presence.

Scheduling and Payroll Tech

Your team relies on you to set up a weekly work schedule that is fair and consistent. As your team grows, that task becomes more challenging. The use of technology can help you set a schedule that employees can count on. Programs range in cost and complexity, but when you research varying options, you will likely find one that is appropriate for the size of your team.

Employees also count on you to establish a payroll system that allows for consistent, accurate, and timely paychecks. Your business may benefit from a full-service payroll platform. Ideally, this should offer time-saving, automated payroll scheduling, as well as accurate calculations and comprehensive reports.

AI for Your Website and Beyond

AI is also a practical tech tool for your business in many ways. Your website can be enhanced by chatbot technology. Many businesses use AI on websites to troubleshoot client concerns, helping reduce the need for an employee or business owner to be constantly monitoring a chatline. AI is also useful for assisting customers with orders, narrowing down searches on your site, and assisting with telephonic needs. Employees can also be trained for work using artificial intelligence, saving hours on human resources and repetition of materials.

Tech is an absolute necessity for business in this day and age; however, it pays to know what’s worth the investment and what you can use for free, or use without paying a fortune.

Be sure to call the Web experts at Klashtech today to find out how we can revolutionize the way your business connects and engages with your customers online.

How COVID-19 Has Impacted Women and What to Do From Here

How COVID-19 Has Impacted Women and What to Do From Here - Klashtech

The COVID-19 pandemic has been tough on everyone, but it has been an especially trying time for women, especially working moms. Many women lost their jobs during the pandemic and they are now trying to get back on their feet. Here at Klashtech, we like to empower our customers to look forward to the future, so we would like to talk a bit about women in the pandemic and how mom can get back on her feet in the new year.

The Impact of the Pandemic

The COVID-19 pandemic was a major disaster during the year 2020. In an effort to subdue the pandemic, the nation went into a lockdown and many businesses had to close their doors in an effort to follow social distancing guidelines and general health protocols. Many people lost their jobs as a result and women were majorly affected. Studies show that women lost close to 54 million jobs during the pandemic and 35% of those women are still unemployed today.

While the job loss was bad enough, many schools also had to close their doors to follow safety guidelines, and children were sent home for remote e-learning. Whether they were working or not, moms now had to help their kids attend classes every day in addition to caring for the home and babysitting the younger children. Needless to say, it was a challenging time.

Now that vaccines are making their rounds, there seems to be a light at the end of the COVID-19 tunnel and now many women are looking to get back on their feet. While the job landscape has changed over the years, there are still opportunities and ways that women can regain their footing post-pandemic.

Preparing to Return to Work

Those who are looking to rejoin the workforce will want to do a bit of prep to get back into the flow of things. For starters, this is a good time to read over your resume and cover letter to ensure that they are polished and up-to-date.

If you feel like you need to brush up on your skills or you want to learn how to do a completely new job then you may consider returning back to school for your degree. There are many programs available that could be a stepping stone to a great new job. Anything from business management to marketing is up for grabs. The best part of all is that most degree programs are now available online so you can take your classes on your own time, be that when the kids are sleeping or after you return home from a part-time job.

Start Your Own Business

Many women who are tired of working for someone else may decide to start their own business. The sky’s the limit when it comes to the entrepreneurial endeavor you may choose, but the good news is that if you want to continue to work from home, then there are many businesses that you can start online.

You just need to think about what you enjoy doing. So if you love playing piano then you could start an online tutoring company and teach others. If you love to write, then you could become a freelance writer. If you love to make arts and crafts at home then you could also set up a store from home and sell your goods.

Marketing Your Business

Once you have a business model, you can reach ultimate success with effective marketing. After you have some clients under your belt, you can ask them for referrals and grow your business from there. You could also head to social media and start a business page on Facebook where you market your products and put out paid advertisements that will be aimed at new customers.

It is also a great idea to set up a business website where you can sell your products. Your website can also be a marketing tool. Whenever you get a satisfied customer, ask them to write a review on your site and then share those with other potential customers. If you ever get negative reviews, don’t fret, as you can also turn those around. Whenever a customer complains, offer to resolve the situation. When others see that you tried to help a disappointed customer, they will know that you do your best to satisfy all of your clients.

In the end, women have not had it easy during the pandemic, but there are many steps that you can take now to find the financial success that you crave while also being a mom. If you need help with your business website, then contact Klashtech.

The Top 5 Tips For Running Your Online Business Smoothly

The Top 5 Tips For Running Your Online Business Smoothly - Klashtech

When it comes to running your business in today’s digital world, it’s a must for your business to have an online presence. Whether it’s through custom-built websites and apps, your business must be able to connect with your customers right where they’re at. And in most cases, that means at their fingertips through their smartphones or devices. But, unfortunately, the days of brick-and-mortar connection to your customers aren’t as common for businesses to thrive in the marketplace.

So how do you run your online business smoothly to ensure that you’re connecting with your customers throughout Miami and the world? Well, there are many things that you can do, and that’s what the digital marketing pros at Klashtech are here to help you do! We’re dedicated to helping your small business adapt to the digital revolution through high-quality web design built with your growth in mind.

Let’s face it, in today’s digital age. Your business must have a high-quality, immersive website ready to connect with your customers. But you also need to trust that the design pros you choose to work with understand the best practices and standards for website development and design.

Today, your design and development professionals at Klashtech wanted to discuss their top five tips for running your online business smoothly, especially when it comes to your website design. So here’s how you can run your online business effectively and drive the success you’re searching for:

Engage & Inform

Any visitor to your site is a potential buyer of your products or services, and they’re visiting your site for more information on what you have to offer them. You need to provide them with this information and how your products will solve their pain points. Be sure to describe your products and services engagingly and compellingly while also delivering the information in as few words as possible. Never forget to let them know quickly how they can reach you for more information and engage with your brand.

Fully Responsive Design

The majority of your site visitors are going to be accessing your business’ website through their mobile devices and tablets. So, you must ensure that your website is fully responsive and ready for any type of device that your customers are going to use to access it. By creating a fully responsive site, you’re able to increase the amount of organic traffic that discovers your site. The last thing you want is to access a site on your phone that you can’t navigate. If you were doing that, how quickly would you move on to another business that invested in a mobile-friendly site? Exactly.

Search Engine Optimization (SEO)

No matter how unique and attractive your website design is, if you’re not investing the resources into search engine optimization, then you’re going to fall flat on your face before you even begin. Targeted and expert SEO is the only way for the customers searching for your products to find your business. SEO equips your business with all the tools you’ll ever need to maximize your load speed, increase your organic traffic, and reach the right audience for your business. You’ll also elevate your ranking and authority in your niche, which is critical to your success when you understand that potential customers tend to buy products from the top five businesses that appear in their initial Google search. Take a look at the top Miami SEO companies by clicking here.

Simple Design & Navigation

The easier it is for your customers to find the information they need when they visit your website, the more likely they will buy from your business. On the other hand, the last thing you want to have happen is for a visitor to come ready to buy from your business but be unable to find what they’re looking for. Therefore, your web design should be sleek, stylish, and easy to navigate from when they arrive at your website.

Call To Action!

This is the most essential part of a successful website for your business. If you don’t create an engaging call to action, how else will a visitor understand what you want them to do now that they’re on your page? Yes, it’s obvious you want them to buy from you, but you have to ensure that our site is designed and laid out in such a way that it encourages sales and guides the customer as to what is next using your call to action.

These top five tips will help you accelerate your growth and build authority, no matter what stage of building your online presence you’re in.

Be sure to call the Web design experts at Klashtech today to find out how we can revolutionize the way your business connects and engages with your customers online.

Starting a Business: Critical Tips for People With Disabilities

Starting a Business: Critical Tips for People With Disabilities - Klashtech

If you live with a disability and have an entrepreneurial spirit, then you can get your dream business up and running as anyone else can. Whether you live with limited mobility, PTSD, autism, deafness, or any other type of “disability,” you have probably developed a great deal of resiliency that can help you overcome obstacles and lay a firm foundation for long-term success.

Moreover, there are many funding options tailored to entrepreneurs who have a disability and general grants and programs that you can apply for. If you’re ready to kickstart your entrepreneurial journey, consider these tips from Klashtech:

Learn About Business Ownership

Owning a business requires a unique set of skills and traits if you will succeed in the long run. Your first task is to research what business ownership involves to confirm that it is something you want, as recommended by Zenbusiness.com. For example, you will need to research the market to ensure that the product or service can fill a need, learn the ins and outs of marketing, and grasp the various administrative tasks required to launch a company.

Another essential step when starting a business is choosing which legal structure (e.g., sole proprietorship, LLC, corporation, etc.) will serve your business best. You will also need to write a thorough business plan that outlines your mission, values, offering, funding requirements, financial projections, and more. Furthermore, you will need to zero in on your target audience to craft an effective marketing strategy.

Look Into Free Tools

One great thing about launching a business in this day and age: There are tons of free and affordable software tools to help you get a strong start and sustain long-term success. For example, if you need to design a logo for your company, you can find a logo maker by searching the web for “free online logo maker and download.” If you need to build your website from the ground up, plenty of platforms allow you to do so affordably and efficiently. And there are even tools to help you manage your social media content, finances, and project collaborations.

Research Your Funding Opportunities

Most entrepreneurs need some funding to get their ventures up and running. Fortunately, there are various grants and loans available to those with disabilities. It’s best practice to begin by researching grants because you don’t have to pay them back! The federal government provides grants to eligible entrepreneurs with disabilities through branches like the Small Business Administration (SBA), the National Arts and Disability Center (NADC), and the Department of Health and Human Services (HHS).

Even if you qualify for grants, you may need additional funding, depending on your startup expenses. Fortunately, many loans are available at the federal, state, and local levels that come with favorable terms. Check with the nonprofit Accion, which specializes in small business loans for workplace accessibility, assistive technology, and other factors. The SBA provides several small business loans, some specific to entrepreneurs with disabilities and others for general small business use. Furthermore, look into StreetShares, a lender that offers loans to veteran entrepreneurs and those disabled from combat.

Start Thinking About Marketing

Once you have learned what it takes to be a business owner and researched your software and funding options, get a plan for your marketing. You will need to determine your target audience and hash out a strategy to reach them through social media, email marketing, PPC advertising, SEO, and other tactics. You’ll also need a top-notch website; you can build one using a web platform or work with reputable digital marketing professionals like Klashtech!

Search for the Right Employees

Even if you plan on handling most of your business operations yourself, you will probably need help at some point. Remember that you have an overarching vision for your company, and any tasks and projects for which you’re not skilled or experienced can distract you from that vision.

As you develop your business budget, think of any jobs you need to hire out. Whether it’s content writing, web design, appointment scheduling, accounting, or any other responsibility, look to online job boards and your professional network to find qualified freelancers or employees who can help you achieve your goals.

A lot is involved in the process of launching a company, but if you live with a disability, chances are you have what it takes to rise above challenges and build a business that stands the test of time. Consider the information and advice above, and keep learning as much as you can so that you can position yourself for long-term success!

Would you like to read more helpful content or learn about our range of digital marketing services? Contact Klashtech today!

How a Website Redesign Can Boost Your Revenue

How a Website Redesign Can Boost Your Revenue - Klashtech

Now more than ever, small business owners are aware of how much their online presence affects their business. More Americans shop, search, and research online before they make purchases in person. That’s why having a website that has a heavy amount of online traffic is so important, it allows you to grow your customer base and help new potential customers find your company. One of the most important aspects of any website is the design. 

A well-executed, well-written, and high-quality visually appealing web design is vital to boosting revenue, finding new customers, and creating a monetarily sound business. In this article, we’ll give you some of the reasons why a website redesign is a good investment for any business owner looking to increase their sales.

Search Engine Optimization

The first and perhaps more important aspect of redesigning your website is how to preforms in search engine results. Web designers know how to get your page to the top of the results, and the better it performs, the more users will be sent to your webpage.

Customers Believe That Credibility and Homepage Design are Linked

Your companies homepage web design is directly correlated to the credibility of the business. If your website has an outdated design or elements that seem old-fashioned, users believe that the company will have the same issues. You must show users through your web design that your company remains innovative and at the forefront of all tech advancements.

The Longer Users Are Engaged The More Likely They Are To Buy

The longer you can keep a user on your website, the more likely they are to become customers. A simple way to keep customers engaged is through having high-quality visuals and an attractive, clean, and professional web design.

User Experience Is Key

The way your site is designed helps users to find products and services quickly and efficiently. There is a lot of data that supports that the average user won’t click more than three times before they go to the next business on the search result. This means businesses can lose potential customers when they don’t have a design that enhances the user experience.

Call To Actions

The design of your website isn’t just about visuals, the copy used on your companies page should be filled with CTAs, or Calls To Action, this encourages users to buy your products or services and thusly can should you a stronger return. Without a website that does well on search engines, customers will never be able to find your business, without great design and good graphics, customers won’t stay on your site, but CTAs are the last step. Once there, you must have copy that seals the deal and gets them to finally purchase.

Redesigning your webpage will not only will you draw them in through SEO, to a visually appealing site, but you’ll have a website that’s functional and easy for your audience to use. This improved design will lead to more engagement and sales for your business.

The Cost Of Creating and Upkeeping A Website

The cost of creating a website can vary depending on the company you use and the needs of your business. The price of a website redesign is dependent on the company or freelancer who creates it. It can be anywhere from $1,000 to as much as $100,000 if you used a large well-known web development firm. Your returns are often but not always linked to the amount you invest in the design. As mentioned above, design, programming, and content all are the aspects of your website that you should invest in, as they are the things that users look for and directly correlate to your financial return.

Once created, the upkeep of a website tends to be relatively inexpensive. Blogs, email blasts, and social media are some of the costs you can expect. Although these things are important and will require some amount of money, they won’t be overly expensive.

Tracking your website’s ROI, or Return On Investment is important because it helps you track how much you’re getting back after you’ve invested in your site. The return comes in the form of online traffic and conversion from that traffic into purchases.

Redesign your website will boost your revenue and lead you to collect a steady stream of new customers and/or clients. And because of the aforementioned reasons above, it’s not the place to try to save money but rather invest in the future of your business.

Would you like to read more helpful content or learn about our range of digital services? Contact Klashtech today!

Strategic Design: 3 Tips for Building Successful Websites

Strategic Design 3 Tips for Building Successful Websites - Klashtech

Building a successful website should not be complicated, but this doesn’t mean it isn’t a lot of work. I always remember this anecdote of a designer sharing a perfectly composed video for a digital ad, it literally took him twenty minutes to complete the task. Once he showed it to me I said, wow! That was easy! To which he responded, “I did this in twenty minutes because I have twenty years of experience”. The reality is that mastery takes practice, which will probably mean many hours actually building whatever it is that you have set your mind to build.  

At Klashtech we promote the “Work smarter, not harder” mantra as well as applying KISS (Keep it simple, stupid) as much as possible. In life, but especially when talking about digital strategy, usually simple does it. Having said this, here are our tips to build a successful website:

1. Build Brand Guidelines

Small entrepreneurs believe having brand guidelines is almost unreachable. Taking the time to think about your brand identity since the beginning, defining a color palette, font and logo applications will actually save you time. From deciding the color of your personnel shirts to defining the colors that you should use in your Refer a Friend Campaign, you want to keep it consistent and professional. Having a brand identity will help you pick the tone of your voice and the colors that will make your customers feel that emotional link to your brand and relate to it. Hiring the service from professionals can range from $2k to $20k or even more, however you can also do it yourself.

If you would really appreciate some help, Klashtech’s team of expert designers can build your brand guidelines at startup convenient fees. Either way, building simple brand guidelines can save you many headaches along the way.

2. Benchmark with competitors

The magic of the internet: accessibility of information. 

In the brainstorming process of defining site structure, don’t forget to check out what major players in your industry are doing. It seems straightforward, but sometimes many hours are spent on implementing a feature that another competitor already figured out a simpler solution. Remember, everything can be programmed, however, at the initial stages of a business you really need to make a list of features in which you are willing to invest more time and money, versus implementing out of the box solutions that could be cheaper and help you release a new feature to your audience faster. Before making design decisions, make sure your proposal makes sense for (1) user experience (2) functionality (3) achieving business objectives. 

3. Think Functional before beautiful

This is a hard one. In startup mode, it is easy to get stuck on the details and never actually move forward with a perfectly functional design that lacks the “beauty” touch. Of course, we want the website to be functional and beautiful, but don’t let the perfect be the enemy of the good. A major difference between the physical and the digital world is that printing an ugly flyer would probably haunt you until the end of the days, however digital assets you can improve in iterations. Ugly today, beautiful tomorrow – in a click. When developing your website, understand that functionality comes first, and then making it perfect can be done in iterations

These are three out of the box design thinking tips that can help you get started to build your website without losing motivation and actually building a successful online presence.