Starting a Business: Critical Tips for People With Disabilities

If you live with a disability and have an entrepreneurial spirit, then you can get your dream business up and running as anyone else can. Whether you live with limited mobility, PTSD, autism, deafness, or any other type of “disability,” you have probably developed a great deal of resiliency that can help you overcome obstacles and lay a firm foundation for long-term success.

Moreover, there are many funding options tailored to entrepreneurs who have a disability and general grants and programs that you can apply for. If you’re ready to kickstart your entrepreneurial journey, consider these tips from Klashtech:

Learn About Business Ownership

Owning a business requires a unique set of skills and traits if you will succeed in the long run. Your first task is to research what business ownership involves to confirm that it is something you want, as recommended by Zenbusiness.com. For example, you will need to research the market to ensure that the product or service can fill a need, learn the ins and outs of marketing, and grasp the various administrative tasks required to launch a company.

Another essential step when starting a business is choosing which legal structure (e.g., sole proprietorship, LLC, corporation, etc.) will serve your business best. You will also need to write a thorough business plan that outlines your mission, values, offering, funding requirements, financial projections, and more. Furthermore, you will need to zero in on your target audience to craft an effective marketing strategy.

Look Into Free Tools

One great thing about launching a business in this day and age: There are tons of free and affordable software tools to help you get a strong start and sustain long-term success. For example, if you need to design a logo for your company, you can find a logo maker by searching the web for “free online logo maker and download.” If you need to build your website from the ground up, plenty of platforms allow you to do so affordably and efficiently. And there are even tools to help you manage your social media content, finances, and project collaborations.

Research Your Funding Opportunities

Most entrepreneurs need some funding to get their ventures up and running. Fortunately, there are various grants and loans available to those with disabilities. It’s best practice to begin by researching grants because you don’t have to pay them back! The federal government provides grants to eligible entrepreneurs with disabilities through branches like the Small Business Administration (SBA), the National Arts and Disability Center (NADC), and the Department of Health and Human Services (HHS).

Even if you qualify for grants, you may need additional funding, depending on your startup expenses. Fortunately, many loans are available at the federal, state, and local levels that come with favorable terms. Check with the nonprofit Accion, which specializes in small business loans for workplace accessibility, assistive technology, and other factors. The SBA provides several small business loans, some specific to entrepreneurs with disabilities and others for general small business use. Furthermore, look into StreetShares, a lender that offers loans to veteran entrepreneurs and those disabled from combat.

Start Thinking About Marketing

Once you have learned what it takes to be a business owner and researched your software and funding options, get a plan for your marketing. You will need to determine your target audience and hash out a strategy to reach them through social media, email marketing, PPC advertising, SEO, and other tactics. You’ll also need a top-notch website; you can build one using a web platform or work with reputable digital marketing professionals like Klashtech!

Search for the Right Employees

Even if you plan on handling most of your business operations yourself, you will probably need help at some point. Remember that you have an overarching vision for your company, and any tasks and projects for which you’re not skilled or experienced can distract you from that vision.

As you develop your business budget, think of any jobs you need to hire out. Whether it’s content writing, web design, appointment scheduling, accounting, or any other responsibility, look to online job boards and your professional network to find qualified freelancers or employees who can help you achieve your goals.

A lot is involved in the process of launching a company, but if you live with a disability, chances are you have what it takes to rise above challenges and build a business that stands the test of time. Consider the information and advice above, and keep learning as much as you can so that you can position yourself for long-term success!

Would you like to read more helpful content or learn about our range of digital marketing services? Visit Klashtech.com today!

Strategic Design: 3 Tips for Building Successful Websites

Strategic Design 3 Tips for Building Successful Websites - Klashtech

Building a successful website should not be complicated, but this doesn’t mean it isn’t a lot of work. I always remember this anecdote of a designer sharing a perfectly composed video for a digital ad, it literally took him twenty minutes to complete the task. Once he showed it to me I said, wow! That was easy! To which he responded, “I did this in twenty minutes because I have twenty years of experience”. The reality is that mastery takes practice, which will probably mean many hours actually building whatever it is that you have set your mind to build.  

At Klashtech we promote the “Work smarter, not harder” mantra as well as applying KISS (Keep it simple, stupid) as much as possible. In life, but especially when talking about digital strategy, usually simple does it. Having said this, here are our tips to build a successful website:

1. Build Brand Guidelines

Small entrepreneurs believe having brand guidelines is almost unreachable. Taking the time to think about your brand identity since the beginning, defining a color palette, font and logo applications will actually save you time. From deciding the color of your personnel shirts to defining the colors that you should use in your Refer a Friend Campaign, you want to keep it consistent and professional. Having a brand identity will help you pick the tone of your voice and the colors that will make your customers feel that emotional link to your brand and relate to it. Hiring the service from professionals can range from $2k to $20k or even more, however you can also do it yourself.

If you would really appreciate some help, Klashtech’s team of expert designers can build your brand guidelines at startup convenient fees. Either way, building simple brand guidelines can save you many headaches along the way.

2. Benchmark with competitors

The magic of the internet: accessibility of information. 

In the brainstorming process of defining site structure, don’t forget to check out what major players in your industry are doing. It seems straightforward, but sometimes many hours are spent on implementing a feature that another competitor already figured out a simpler solution. Remember, everything can be programmed, however, at the initial stages of a business you really need to make a list of features in which you are willing to invest more time and money, versus implementing out of the box solutions that could be cheaper and help you release a new feature to your audience faster. Before making design decisions, make sure your proposal makes sense for (1) user experience (2) functionality (3) achieving business objectives. 

3. Think Functional before beautiful

This is a hard one. In startup mode, it is easy to get stuck on the details and never actually move forward with a perfectly functional design that lacks the “beauty” touch. Of course, we want the website to be functional and beautiful, but don’t let the perfect be the enemy of the good. A major difference between the physical and the digital world is that printing an ugly flyer would probably haunt you until the end of the days, however digital assets you can improve in iterations. Ugly today, beautiful tomorrow – in a click. When developing your website, understand that functionality comes first, and then making it perfect can be done in iterations

These are three out of the box design thinking tips that can help you get started to build your website without losing motivation and actually building a successful online presence.

How To Prepare High Performing Campaigns?

How To Prepare High Performing Campaigns - Klashtech

Tip #1 - Plan, plan, plan. 

Marketing content is about planning in anticipation of events. You might think that you can sit down on your computer and write a couple of social media posts or blog posts whenever you get a chance. We get it! When you are an entrepreneur or starting your idea, there are so many things that need to get done and only one of you to do them. However, if you actually want to move the needle with your marketing efforts, they will only pay off if it is consistent and frequent, which requires planning. 

We recommend working on a calendar at least a month in advance of the actual publishing of the content. This calendar should contain:

  • Campaign / message
  • Publishing dates
  • Specify channels – this will allow you to understand the specifications, time and resources that you will need to dedicate to create that content. (e.g: creating a social post requires different types of creative assets and copy than writing a blog post on your site)

How early should I plan for my marketing content?

If you can plan 6 months in advance, the better! There is no such thing as planning too early. Our clients have the concern that planning with so much time in advance they could miss on trending topics. We are not suggesting that once content is planned you cannot or should not add more content, quite the opposite – planning for seasonal campaigns or messages that you know for a fact will hit your audience, will leave more leeway to react with trending topics without affecting your ‘must have’ content. 

Tip #2 - Set SMART Goals

Before strategizing on “campaign ideas” set Specific, Measurable, Assignable, Relevant, and Time-based goals. The launch of a new campaign could be a complete flop or a complete success, in reality, you shouldn’t be afraid of launching unsuccessful campaigns, as long as you are able to come up with valuable insights at the end of those occasions. The insights cannot be valuable if you don’t know what you are measuring against.

This principle seems very basic but our experience shows that as teams get carried away in the day-to-day execution of content or strategizing new campaigns, they get carried away with the execution and not as much time reflecting on the results. Are you trying to increase orders? Subscriptions? Simply create brand awareness? How will success or failure look like, set measurable performance indicators.

Tip #3 - Test, Test and Test

Testing is crucial in the digital world. Back in the day, whereas marketers had to do magic to measure the impact of a flyer or a billboard on a major highway – today’s digital strategies allow us to access real-time metrics on the performance of a campaign. Testing is an added feature that allows to further take advantage of the real-time visibility of data and that is setting a control version and a test version in order to determine best practices for a given audience.

Are you testing visuals? Copy? CTA? Featuring products versus categories? Once you start collecting valuable information on the variations that work best for your audience, try documenting the best practices so that it is easier for you to train the teams involved in the generation of content for your different channels: site, email, digital ads.

Once a campaign has proven to be successful and yield results, it is normal to want to keep repeating it. Repetition allows you to save time and money in producing new ideas, assets, and content – however, testing new ideas or iterations of the same idea will allow you to keep high user engagement and innovation. 

What is WordPress?

What is WordPress? - Klashtech

In 2020, WordPress powers 35% of all the websites on the Internet. This is a fact, one in four websites that you visit are likely to be powered by WordPress. It is simple to use, yet robust CMS (Content Management System) which allows users to easily manage website content without having to know any programming languages.

What type of websites can you build with WordPress? 

Great question. Even though most people know WordPress for its “blogging” capabilities, the truth is that it has evolved to support a massive ecosystem of plugins and themes, therefore you could create any type of website with WordPress:

  • Business websites
  • eCommerce stores
  • Blogs
  • Portfolios
  • Resumes
  • Forums
  • Social networks
  • Membership sites

Who uses WordPress?

WordPress is used by individuals, big businesses, and anyone who wants an intuitive yet robust system to manage a website. Just as a curious note, we use WordPress! There are many well-known institutions that use WordPress as well, here are some examples:
BBC America
BBC America’s official website is a WordPress.
Visit website
Star Wars
The official Star Wars Blog is a WordPress.
Visit Website
Beyonce
Even public figures such as Beyonce use WordPress.
Visit Website
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Zelda Rents Miami

Zelda Rents Miami - Web Design & Development - KLASHTECH LLC
Miami Website Design & Development | Digital Agency | Klashtech

Case Studies

Zelda Rents Miami

Our objective for Zelda Rents Miami was to build a highly functional website that connected Zelda’s vision of simplifying her customers’ lives to the usability of that first touch point online.

Services
Web development
Website
zeldarentsmiami.com
Miami Website Design & Development | Digital Agency | Klashtech

Context

Prior to working in Real Estate in 2010, Zelda worked as the Human Resources Director at RF Binder Partners, a top New York Public Relations agency. Her mission was to assess everyone’s level of happiness in the workplace, as well as in their personal lives! Oftentimes, her colleagues’ housing situation was a major factor in their level of happiness or unhappiness! Indeed, where you live can significantly impact your daily commute, your access to your favorite activities and kids’ school. Depending on how optimized your work-living-leisure situation is, where you live can enhance your everyday life, or make it a source of stress. House Vs Condo, city center Vs. suburbs, and so on. Zelda decided to start her own real estate company where she made it a priority to take all these factors into consideration when assisting her clients to figure out their options, doing her share to help them maximize their work-life balance. Especially for those relocating to Miami.

Challenge

Klashtech’s first goal was to build a website that was highly functional and connected Zelda’s vision of simplifying her customer’s life to the usability of that first touch point online. Another goal was to provide access to relevant resources that customers could use during their own time. Even though the personal touch and advice you get from contacting Zelda is what makes the service special, today’s customers value websites where they can have access to the most relevant and up to date information 24/7.

Outcomes

  • Complete website implementation from booking domain name to secure server installation
  • Option to view rentals in three different currencies and ft2 or m2
  • Integration of Real Estate IDX Powered by iHomefinder
  • Implementation of rental search on homepage
  • Blog with Miami living tips

Testimonials

Our client's feedback about this work

Miami Website Design & Development | Digital Agency | Klashtech
In the first two weeks of our website’s launch the traffic was 2x and lead generation x3. We enjoyed working closely with Kevin, he is very professional and helped us achieve our goal.
Zelda Freud
Broker Associate, Realtor

By working with us, you are making the leap to professionalize your online presence.

Happy Livin’ Miami

Happy Livin' - Web Design & Development - KLASHTECH LLC
Miami Website Design & Development | Digital Agency | Klashtech

Case Studies

Happy Livin’ Miami

Happy Livin’s landing page needed to be visually appealing and contain straightforward information about how to obtain affordable yet beautiful homes in Miami. Klashtech accomplished simplicity with high ROI.

Services
Web development
Website
happylivin.us
Miami Website Design & Development | Digital Agency | Klashtech

Context

Happy Livin’ offers perfectly appointed and located furnished rental homes for vacation or relocation needs in Miami. Their Miami Homes offer freshly designed interior, nice furniture, and smart-home devices. Happy Livin’ apartments and villas are all located in the best areas across Miami, from Brickell, and Edgewater to South Beach and Miami Beach.

Challenge

Consolidate site traffic in one appealing landing page that portrays the value that Happy Livin’ Miami is able to offer finding properties. The landing page needed to be visually appealing and contain straightforward information about how to obtain affordable yet beautiful homes in Miami.

Outcomes

  • Complete landing page implementation from domain to secure server installation
  • Menu highlighting four important topics: Investors, Blog, Contact Us, Resident Login
  • Clear ‘Call to Action’ at the top of the page
  • Feature South Miami and North Miami rental properties separately for ease of navigation
  • Simple Contact Us page
Miami Website Design & Development | Digital Agency | Klashtech Miami Website Design & Development | Digital Agency | Klashtech

Testimonials

Our client's feedback about this work

Happy Livin' Miami - Web Design & Development - KLASHTECH LLC
We have worked on many websites with Klashtech and we cannot recommend their service enough! Extreme attention to detail, fast response and very professional.
Michael Wiesenfeld
Co-founder

By working with us, you are making the leap to professionalize your online presence.

Sandhill Relocation

Miami Website Design & Development | Digital Agency | Klashtech
Miami Website Design & Development | Digital Agency | Klashtech

Case Studies

Sandhill Relocation

From brand identity to web implementation, we successfully launched the website and marketing plan for Sandhill Relocation, a company that seeks to create a hybrid between technology and human interaction for its customers’ relocation needs. 

Services
Branding, UX/UI Design, Web Development, CRM
Website
sandhillrelo.com
Miami Website Design & Development | Digital Agency | Klashtech

Context

Sandhill Relocation is disrupting the moving industry by providing an online platform where clients can book their international or local relocation online. Relocating involves more than a move, it includes looking for a new house, prospecting schools, pet relocation, home organization services in the destination place and so many other needs that arise in the process.

Challenge

Sandhill needed complete consulting services from branding to web implementation. A brand identity that matches the future of relocation as well as an online platform to capture survey bookings in a productive way that adds value to customers.

Outcomes

  • Identity design & brand guidelines
  • “Book your move” customer journey mapping
  • Booking platform connected to back-end CRM system
  • Personalized and automated emails to ensure customer communication throughout relocation process
Miami Website Design & Development | Digital Agency | Klashtech

Testimonials

Our client's feedback about this work

Miami Website Design & Development | Digital Agency | Klashtech
Disrupting the moving industry is not an easy task, Klashtech has been a strategic marketing & IT partner at the time of launching our brand and web presence. We like their ‘agile’ approach which allows us to gather data before investing in additional development projects.
Carlos E. Avalos
Sales Director

By working with us, you are making the leap to professionalize your online presence.

De la Costa

De la Costa - Web Design & Development - KLASHTECH LLC
Miami Website Design & Development | Digital Agency | Klashtech

Case Studies

De la Costa

Our main objective with De la Costa comfort food was to guide the founders to create a simple yet appealing brand identity and quickly set up an ecommerce platform with shopify. The results? Fast go to market execution that allowed DLC to gather real time data on product engagement.

Services
Web development, e-commerce
Miami Website Design & Development | Digital Agency | Klashtech

Context

De la Costa comfort food is a family business startup that decided to open up a shop in Shopify. They wanted to launch an ecommerce to test client preferences towards different products before actually investing in packaging and distribution. The catch? The business is in Ecuador where e-commerce penetration is only at 15%. Payment methods and invoicing online is a major concern for businesses offering the e-commerce service.

Challenge

Fast go to market strategy by using a leading ecommerce platform that allows user friendly content and product management.

Outcomes

  • Identity design & brand guidelines
  • Product information and images onboarding
  • Third party payment system setup

Testimonials

Our client's feedback about this work

Miami Website Design & Development | Digital Agency | Klashtech
De la Costa was able to measure user engagement for 10 products of which we have decided to only invest in R&D for 4 products. The possibility of launching a website in such a short time allowed us to build a business model based on real data.
Maria Victoria Faubla
Owner

By working with us, you are making the leap to professionalize your online presence.

Société des professionnels de maintenance et fiabilité du Québec (SPMFQ)

SPMFQ - Web Design & Development - KLASHTECH LLC
Miami Website Design & Development | Digital Agency | Klashtech

Case Studies

Société des professionnels de maintenance et fiabilité du Québec (SPMFQ)

SPMFQ needed a customized solution to sell and manage their digital certificates to their niche audience of engineers. Klashtech delivered a solution that allowed them to increase sales by 70%, exceeding expectations and creating value to final users.

Services
Web development
Website
spmfq.org
SPMFQ - Web Design & Development - KLASHTECH LLC

Context

The company Société des professionnels de maintenance et fiabilité du Québec (SPMFQ), is a new professional society whose mission is to develop and promote excellence in maintenance, reliability and management of physical assets while creating leaders in the profession.
The SPMFQ offers a “Certified Maintenance and Reliability Professional” (PCMF) certification program which aims to validate the skills of practitioners and give them an advantage when applying for maintenance and reliability jobs.
Joining the SPMFQ community allows members to take advantage of all the benefits of membership, including: educational opportunities, networking opportunities and discounts at the Industrial Maintenance Quebec Congress.

Challenge

To develop a customized solution that benefits SPMFQ in the effective management of certifications as well as the delivery to the final user. The system needs to collect payment information, accept discount coupons, manage two types of taxes in canadian currency and allow use to select time to take the exams in their own time zone. Once the client pays, they are onboarded on a series of emails from payment confirmation, to scheduling of their exam and delivery of their certification, there are two different customer journeys, one for users that pass the exam and the other for users who fail the exam.

Outcomes

  • Customized payment web application
  • Product management software
  • One centralized CRM system
SPMFQ - Web Design & Development - KLASHTECH LLC

Testimonials

Our client's feedback about this work

SPMFQ - Web Design & Development - KLASHTECH LLC
Amazing web development services from Kevin! I highly recommend Klashtech! Thanks again!
Jordan Cohen
Manager

By working with us, you are making the leap to professionalize your online presence.

Monarchy London

Monarchy London - Web Design & Development - KLASHTECH LLC
Miami Website Design & Development | Digital Agency | Klashtech

Case Studies

Monarchy London

Monarchy London is a prestigious men’s fashion brand that was looking for a digital presence face lift. Klashtech worked in collaboration with AHBC Group to rebuild a functional yet sublime experience for customers who love the brand.

Services
Web development
Website
monarchy-london.com
Monarchy London - Web Design & Development - KLASHTECH LLC

Context

Monarchy London, a brand for contemporary gentlemen, deeply embraces the high fashion philosophy of bringing out any gentlemen’s true elegance and class. The sense of rebellion, anarchy, punk, and confidence is wholly embedded in the brand’s identity. True to its name, the symbol ‘M’ from ‘Monarchy’ ingrained on the leather bags represents traditions and values while ‘A’ epitomizes anarchy, expressing the brand’s free spirit.

Choosing London as its roots, the city has become Monarchy London’s source of inspiration and truly represents a perfect twist between tradition and modernity.

Each single design is a product of meticulous research and development to deliver flawless touch and unique identity. The bags are conceived without exterior canvas and plastic to honor leather’s natural luxury. It simply offers full-grain leather: pure, noble, and real. Monarchy London deliberately presents black as the brand’s single signature color to reflect any gentlemen’s smart yet bold and rebellious styles.

Challenge

Work in collaboration with AHBC Group Marketing to revamp the website experience for Monarchy London. Our main objective was to set up a secure online shop that accepts secure payments while complying with Switzerland’s strict e-commerce laws.

Outcomes

  • Server installation and configuration
  • SSL certificate setup, DNS updates
  • Ecommerce Shop installation with Woocommerce
  • Saferpay implementation
Monarchy London - Web Design & Development - KLASHTECH LLC

Testimonials

Our client's feedback about this work

Monarchy London - Web Design & Development - KLASHTECH LLC
Complying with all of the Switzerland security and ecommerce regulations required attention to detail and discipline on execution. Klashtech delivered results that surpassed expectations.
Anne Heloïse Pagliardini
AHBC Group Founder

By working with us, you are making the leap to professionalize your online presence.