Description
Make your website easier for everyone to use
About one in four US adults lives with a disability. If your site is hard to read, navigate or use with a screen reader, those visitors leave and go to a competitor. The Essential Plan adds an automated accessibility layer to your site that works every day, with nothing for you to manage.
What’s included
- Scans and fixes every 24 hours: your site is checked daily, and common accessibility issues are corrected automatically, including on new pages.
- Accessibility tools for your visitors: each visitor can adjust text size, spacing, contrast and colors to suit how they browse, with screen-reader and keyboard-navigation support.
- Settings that follow the visitor: once someone adjusts your site, their settings stay in place on every page they visit.
- 30+ languages, including English, French and Spanish.
- Styled to match your brand, not a generic badge that looks out of place.
- Accessibility statement published on your site, showing your commitment to accessibility.
- Accessibility report and documentation: a clear record of your site’s accessibility status and the work being done.
- Usage insights in Google Analytics, so you can see how visitors use the accessibility tools.
- Up to 5,000 website visits per month, enough for most small business websites.
- Support whenever you have questions.
Save with the IRS Section 44 tax credit
Eligible small businesses can claim the Disabled Access Credit for accessibility spending, worth up to $5,000 a year. It generally applies to businesses with $1 million or less in gross receipts, or 30 or fewer full-time employees. We’ll give you guidance on claiming it. Check with your tax professional to confirm your eligibility.
Essential or Pro?
Essential handles the automated layer. Some accessibility issues, such as page structure, form labels and keyboard navigation, need to be fixed by hand in your site’s code. If your business is at higher legal risk, for example an online store or a business with a physical location, ask us about the Pro Plan or a full manual audit.
Pricing
- One-time setup fee: $150
- Monthly: $160 per site
- Month to month, no contract
Today’s total of $310 covers setup plus your first month. After that, you’re billed $160 per month.
Already on the Reach plan? ADA Essential is already included, so you don’t need to buy it separately.
