Case studies / AZ World Connections
A website for a global company’s 25th anniversary, delivered in two months
AZ World Connections helps people and organisations work across cultures, through language coaching, cross-cultural training, diversity and inclusion programmes and global relocation support. For its 25th anniversary, it wanted a website worthy of the milestone.
Project
Category
Intercultural
Services
Strategy · WordPress · SEO · Training · Hosting · Maintenance
Year
Built for the 25th anniversary
The situation
AZ World Connections had a devoted following and a firm deadline: the anniversary. The new site had to be ready in two months, and serve as an extra touchpoint with that community and a platform for the next stage of growth.
The harder challenge was the audience. The company works with people from many countries, cultures and languages, so the site needed global appeal while staying true to a simple brand guideline. It also had to be found by the right people, and the team needed to be able to update it themselves.
What we built
- Discovery and strategy, built around the company’s story, mission and vision
- Web and mobile design with global appeal, working within the existing brand guideline
- A WordPress implementation presenting each service: diversity and inclusion, language, international business, global relocation, Culture & Me and cross-cultural training
- Search engine optimisation, researching the keywords their audience actually uses
- An events section and testimonials from clients around the world
- WordPress training for the team, so routine updates never depend on us
- Hosting and ongoing website management after launch
Where it stands
Delivered on time for the anniversary, the site is still hosted and managed by us as the company approaches its 30th year.
“Our website was created for our 25th anniversary. Friendly, knowledgeable, and efficient web agency. Truly listened to our story, mission, vision and customized site to our image. The tri-lingual staff gave us excellence of service which keeps going with website management. Awesome! Highly recommended!”
Patricia Malidor Coleman, Founder, AZ World Connections
What this is an example of
Delivering a site against a fixed deadline for an organisation whose audience spans languages and cultures, and leaving the team able to run it themselves.