From Wix to WordPress for a luxury travel boutique
Azurom Travel is a luxury travel boutique with a reputation its clients already trusted. The website had not kept up.
Project
Category
Travel agency
Services
Branding · WordPress · Hosting · Maintenance
Year
Migrated from Wix
The situation
The site was built on Wix, which limited how far it could be customised and made it hard to present the brand at the level its clients expected. Founder Céline Swicegood also wanted the site to be found more often in search, which Wix made difficult.
The delicate part was continuity. Azurom was already known and trusted, so the new site had to feel like an evolution of the brand rather than a replacement, something returning clients would recognise immediately.
What we built
- A refreshed logo and brand identity, evolved rather than reinvented
- A full migration from Wix to WordPress, with content carried over
- A new site designed around the luxury positioning, giving the brand room to look the part
- SEO foundations that Wix could not support
- Hosting and ongoing maintenance after launch
Where it stands
“A pleasure to work with Kévin. Good listener, patient for sure and a solution finder. Getting many compliments on my new website. I recommend Klashtech services.”
Céline Swicegood, Founder, Azurom Travel
What this is an example of
Moving a business off a site builder it has outgrown, without losing what made the brand recognisable.