5 Ways to Use Digital Technology in Your E-Commerce Business

5 Ways to Use Digital Technology in Your E-Commerce Business - Klashtech

There are many advantages of using digital technologies in your e-commerce business, from improving your company’s productivity and efficiency to reducing its risk of cyberattacks and other security threats. Digital technologies can also help to improve the customer shopping experience, as various digital tools and apps can be used to gather and analyze data about your shoppers, products, and services

Below, Klashtech discusses five of the ways in which your e-commerce business could use digital technologies to improve its processes and operations. Read on to learn about the benefits of inbound marketing, mobile apps, remote work, digital wallets, and data analysis.

1. Focus on Inbound Marketing

Rather than spending the majority of your marketing budget on outbound marketing techniques such as direct mail, cold calling, and trade shows, you could create valuable online content that encourages potential customers to come to you. Also known as inbound marketing, this type of strategy includes effective web design, blog posts, videos, email campaigns, and webinars. A few examples of the many inbound marketing tools available include:

  • MailChimp
  • Semrush
  • Ahrefs
  • HubSpot
  • Hotjar
  • AdRoll

Free design tools and apps are also available to help you create your own website, blog, and social media graphics. Canva, Snappa, and Desygner are just a few options.

2. Create a Mobile App

According to an article published on Consumer Think, approximately 67 percent of worldwide e-commerce sales are completed on a mobile device. And since this number is expected to grow in the coming years, you may wish to build a mobile e-commerce app if you haven’t already done so.

As a few advantages of creating an app for your e-commerce business, mobile apps help to reduce shopping cart abandonment, personalize the customer shopping experience, and increase conversions. They can also help you to compete with major online retailers such as Amazon.

3. Operate Remotely

If you’re not already operating remotely, it’s time to follow in the footsteps of fully-remote e-commerce businesses like Narrativ, Postscript, ConsumerAffairs, Pangaea, Thumbtack, and Philips. There are lots of different remote worker tools that can be used to track employee time, organize projects, store documents, and encourage communication and collaboration between employees, such as:

  • Toggl Track.
  • Todoist
  • Google Drive.
  • Slack
  • GoToMeeting
  • Asana

To transition your team to working remotely, start by creating a remote work policy. Then decide which software tools you’ll invest in, and equip your team with the programs and equipment they’ll need to effectively work from home.

4. Accept Digital Wallets

Instead of having your customers pay for their online purchases via credit or debit card, you’ll expedite the checkout process and appeal to smartphone users if you accept digital wallets. Some of the most popular digital wallets include Samsung, Google, Amazon, and Apple Pay, but other options include Venmo, PayPal, and Alipay. In addition to being quick and convenient, mobile wallets are safe and secure for both you and your customers.

5. Use Data Analysis

Another type of digital technology can help to improve your organization as a whole and the technologies it uses day-to-day, making the business more efficient and profitable so you can lower costs and better serve your customers. This is known as process mapping or mining, a type of data analysis that assesses your business processes and tasks, looks for areas of improvement, and helps to manage risks and increase sales.

To get started with process mapping, you’ll first need to identify your organization’s key stakeholders, make a list of its business goals and key performance indicators (KPIs), and identify any potential sources of data. You’ll also need to create a timeline for the tasks and processes you’d like to improve.

In Conclusion

If your e-commerce business hasn’t already adapted to the digital world, you’ll need to do so now in order to stay relevant. Whether you choose to start by creating a mobile app or moving your e-commerce business fully online, the Klashtech team can help to take your business to the next level.

Looking for professional web design and development services to improve your online presence? Contact Klashtech to learn about our services. We offer website design and development, graphic design and animation, and social media marketing services to meet your specific needs. Call us at +1 (305) 965-9406 or send us an email at [email protected].

Secret Tips on How to Create a Website That Is Out of This World

Secret Tips on How to Create a Website That Is Out of This World - Klashtech

If you want to showcase your business in the best light,  then you must have an impressive-looking website as a starting point. In essence, a professional-looking website will speak volumes about your business for you. Therefore, it’s wise to design a website in such a way that it really does highlight all you have to offer. If you haven’t yet perfected your website, let klashtech help! Here are some special tips on how to create a website that is out of this world.

SEO should be integrated into your web design

In order for a website to be able to attract the attention you want it to, you should incorporate SEO principles into your web design. Along with optimizing your web pages with the relevant keywords, your website should be optimized for the search engines in many other ways too.

These include being:

Mobile and desktop friendly

Since just over half a website’s traffic will come from mobile devices, the importance of your website being mobile-friendly is of paramount importance. Overall, the ease of accessibility that comes with having a website that is easy to find online with a mobile device could have a direct impact on your sales and conversions.

Loading speed

Additionally, the loading speed of your website across different types of devices should be optimal, too. Again, if a page takes too long to load, there is a higher risk of people reverting to your competitor’s website to get the info they need, which can obviously lead to lost sales and the loss of important customers too. Interestingly, your website’s loading page speed can also have an impact on your search rankings, so it’s a great idea to invest more time in getting your loading page speed to under three seconds if it isn’t there already.

Backlinks count a lot too

Backlinks (or inbound links) are another way to boost the credibility of a website as per Google’s algorithms. Therefore, the more links you can get from other websites with high domains linking back to your website, the better. One of the most popular ways to achieve this is through guest post outreach, creating sky scraping content, sourcing broken links, and then using these to get others to link back to you, etc.

Creating internal links is also a vital component of your SEO strategy. This is done when you link internally to other pages within your website in order to improve to show Google that your website is designed in an organized fashion, i.e. that visitors to your site can find their way around your website easily.

Additionally, you could also try linking to your social media pages on your about us page for readers to get a special glimpse into who you are and what you do. Creating a social media profile on various platforms is quite simple to do, too. A quality image to go on Instagram, for example, is a necessity, but with an online picture resizer, this is simple to do. Simply upload your profile picture to get it to the correct specs, and then download it to use on Instagram.

You could do the same for Facebook too, for example. Be sure though to capture a picture that speaks to who you are and what you do. For business purposes, try to make it as professional-looking as possible to lend even more credibility to your website and your brand.

In summary, creating a phenomenal website that ranks your business high on the relevant search engines is easy to do if you know a few simple tricks of the trade. Essentially, it’s about tweaking your website here and there to make it that much more noticeable, which is the endgame of anyone who’s competing for their market share in the online space.

Be sure to call the Web experts at Klashtech today to find out how we can revolutionize the way your business connects and engages with your customers online.

Klashtech Ranked as Top Web Design Companies in Miami

Klashtech Ranked as Top Web Design Companies in Miami

Klashtech has been recognized as Top Web Design Companies in Miami in 2022 by DesignRush.

DesignRush is a B2B marketplace connecting businesses with agencies. It allows users to search for a top partner firm by area of expertise such as branding, Web design, digital marketing, SEO, eCommerce, software development.

Their website lists over 10,000 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

"It’s truly an honor for our digital agency to be acknowledged for Web design and SEO skills. This is especially notable since we are in such a competitive market that serves businesses in the Miami area."

Kevin Bretecher, founder at Klashtech

Since 2017, Klashtech has continued to steadily expand its offerings to grow along with our clients and become a full service agency.

Klashtech is a digital agency, located in Miami, Florida, and dedicated to helping small to medium organizations adopt tech as a stepping stone for growth. We work with clients to rapidly connect manual processes to automatized solutions that increase ROI.

Website Design & Development, Custom Application Development, Graphic Design & Animation, SEO/Social Media Marketing, Consultations, we’re here to offer you top of the line digital solutions at affordable prices.

Be sure to call the Web experts at Klashtech today to find out how we can revolutionize the way your business connects and engages with your customers online.