Tech That’s Worth the Money for Your Business

Tech That’s Worth the Money for Your Business - Klashtech

As a business owner, you make a lot of decisions about everything, all the time. Your tech choices can impact everything from your inventory and ordering practices to payroll and time-tracking. Technology can be a business owner’s best friend, yet in some instances, employee productivity can nosedive when used inappropriately.

With all the different options out there, it can be challenging to know which tech deserves your investment. As you think about tech investments, consider your daily operations and the ways in which your processes could be enhanced. Digital agency Klashtech shares some tips!

Inventory and Process-Oriented Tech

Whether you create a product or offer a service, tracking incoming and outgoing supplies and materials can be a time-consuming task. This can be simplified by inventory technology. Spreadsheets are one way to go about it, but using a synchronous program that connects to a database and other administrative tools is a time saver.

Your business may also benefit from technology that tracks orders, shipping dates, and the completion of tasks. Using a program for these purposes saves time and reduces error. For businesses whose primary tracking needs are related to collaboration, apps such as Monday.com or Hive can be practical solutions. Platforms for collaborative work make it easier for employees to work from home, which can be a good thing during the pandemic and beyond. And to ensure everyone knows their role in the process, you can organize your project with a process map. With a process mapping tool, you can create metrics, identify areas for improvement, assign responsibilities and unpack objectives.

Work-at-home employment is ideal for so many reasons, but the inappropriate use of tech and mismanaged time can impact progress. In fact, time is an important factor for business owners as they manage their team, and, aside from adequate monitoring, scheduling and payroll are aspects worth streamlining.

Marketing Tech

In today’s times, it’s essential that you build a digital presence, which is where digital marketing comes in. Digital marketing includes search engine optimization (SEO), content marketing that attracts leads, email marketing, and social media marketing.

While it’s wise to invest your money in a digital marketing firm like Klashtech to optimize your marketing efforts, there are budget-friendly solutions as well. For example, you can use Instagram to boost consumer awareness and engagement, which can ultimately increase your sales. Ultimately, however, when you combine the efforts of marketing tech and a marketing agency, you can double-down on your business presence.

Scheduling and Payroll Tech

Your team relies on you to set up a weekly work schedule that is fair and consistent. As your team grows, that task becomes more challenging. The use of technology can help you set a schedule that employees can count on. Programs range in cost and complexity, but when you research varying options, you will likely find one that is appropriate for the size of your team.

Employees also count on you to establish a payroll system that allows for consistent, accurate, and timely paychecks. Your business may benefit from a full-service payroll platform. Ideally, this should offer time-saving, automated payroll scheduling, as well as accurate calculations and comprehensive reports.

AI for Your Website and Beyond

AI is also a practical tech tool for your business in many ways. Your website can be enhanced by chatbot technology. Many businesses use AI on websites to troubleshoot client concerns, helping reduce the need for an employee or business owner to be constantly monitoring a chatline. AI is also useful for assisting customers with orders, narrowing down searches on your site, and assisting with telephonic needs. Employees can also be trained for work using artificial intelligence, saving hours on human resources and repetition of materials.

Tech is an absolute necessity for business in this day and age; however, it pays to know what’s worth the investment and what you can use for free, or use without paying a fortune.

Be sure to call the Web experts at Klashtech today to find out how we can revolutionize the way your business connects and engages with your customers online.

The Top 5 Tips For Running Your Online Business Smoothly

The Top 5 Tips For Running Your Online Business Smoothly - Klashtech

When it comes to running your business in today’s digital world, it’s a must for your business to have an online presence. Whether it’s through custom-built websites and apps, your business must be able to connect with your customers right where they’re at. And in most cases, that means at their fingertips through their smartphones or devices. But, unfortunately, the days of brick-and-mortar connection to your customers aren’t as common for businesses to thrive in the marketplace.

So how do you run your online business smoothly to ensure that you’re connecting with your customers throughout Miami and the world? Well, there are many things that you can do, and that’s what the digital marketing pros at Klashtech are here to help you do! We’re dedicated to helping your small business adapt to the digital revolution through high-quality web design built with your growth in mind.

Let’s face it, in today’s digital age. Your business must have a high-quality, immersive website ready to connect with your customers. But you also need to trust that the design pros you choose to work with understand the best practices and standards for website development and design.

Today, your design and development professionals at Klashtech wanted to discuss their top five tips for running your online business smoothly, especially when it comes to your website design. So here’s how you can run your online business effectively and drive the success you’re searching for:

Engage & Inform

Any visitor to your site is a potential buyer of your products or services, and they’re visiting your site for more information on what you have to offer them. You need to provide them with this information and how your products will solve their pain points. Be sure to describe your products and services engagingly and compellingly while also delivering the information in as few words as possible. Never forget to let them know quickly how they can reach you for more information and engage with your brand.

Fully Responsive Design

The majority of your site visitors are going to be accessing your business’ website through their mobile devices and tablets. So, you must ensure that your website is fully responsive and ready for any type of device that your customers are going to use to access it. By creating a fully responsive site, you’re able to increase the amount of organic traffic that discovers your site. The last thing you want is to access a site on your phone that you can’t navigate. If you were doing that, how quickly would you move on to another business that invested in a mobile-friendly site? Exactly.

Search Engine Optimization (SEO)

No matter how unique and attractive your website design is, if you’re not investing the resources into search engine optimization, then you’re going to fall flat on your face before you even begin. Targeted and expert SEO is the only way for the customers searching for your products to find your business. SEO equips your business with all the tools you’ll ever need to maximize your load speed, increase your organic traffic, and reach the right audience for your business. You’ll also elevate your ranking and authority in your niche, which is critical to your success when you understand that potential customers tend to buy products from the top five businesses that appear in their initial Google search. Take a look at the top Miami SEO companies by clicking here.

Simple Design & Navigation

The easier it is for your customers to find the information they need when they visit your website, the more likely they will buy from your business. On the other hand, the last thing you want to have happen is for a visitor to come ready to buy from your business but be unable to find what they’re looking for. Therefore, your web design should be sleek, stylish, and easy to navigate from when they arrive at your website.

Call To Action!

This is the most essential part of a successful website for your business. If you don’t create an engaging call to action, how else will a visitor understand what you want them to do now that they’re on your page? Yes, it’s obvious you want them to buy from you, but you have to ensure that our site is designed and laid out in such a way that it encourages sales and guides the customer as to what is next using your call to action.

These top five tips will help you accelerate your growth and build authority, no matter what stage of building your online presence you’re in.

Be sure to call the Web design experts at Klashtech today to find out how we can revolutionize the way your business connects and engages with your customers online.

Customer Journey Success: The HubSpot and Calendly Integration

Customer Journey Success: The HubSpot and Calendly Integration - Klashtech

We bet you’ve already heard about HubSpot and Calendly. If you haven’t, we’ve got you covered with the basics! Hubspot is a full platform of marketing, sales, customer service and CRM software while Calendly is a tool that allows you to offer online appointment scheduling to your customers. Just imagine these two coming together? And you guessed, now there is a way to integrate Calendly to Hubspot in order to track customer journeys from beginning to end. The best thing about both platforms is that you can start using them for FREE, obviously there is a time where if your business grows enough, you have starter affordable plans to keep growing.

There are two valuable documents for you to check out, one is an ebook that guides you through improving your customer relationships by aligning processes around customer journey. The second document will show you exactly how the Hubspot + Calendly integration works. Find both downloadable PDFs at the end of this post.

If you are too busy to read the ebook, here are the key points:

You can find the complete guide below:

We have many customers that are just getting started and don’t know how to handle the growing pains of handling incoming leads in an organized and effective manner. Hubspot + Calendly are definitely tools to check out!
If this content adds value to you and your business, please share it with more people like you that are looking for FREE useful tools to grow their business. Here is a downloadable PDF Link of this article.

If Cash Is King, Is Website Traffic Queen?

If Cash Is King, Is Website Traffic Queen? - Klashtech

Let's Talk Reality...

You are all set, you invested thousands of dollars and/or hundreds of hours building your website – It’s LIVE! Now how in the world do you get eyes to see it, explore it and most importantly, sign up for your service or buy your product. There is so much information out there, you really don’t know where to begin.

Our best advice to you, in case of doubt, ask the experts! Who has cracked this code before? Let us introduce you to Neil Patel, best known by the Wall Street Journal as top influencer on the web. Considered one of the top 10 marketers by Forbes and recognized as a top 100 entrepreneur under the age of 35 by the United Nations. Neil is a self-made millionaire who cracked the code on SEO and many traffic analyzing tools that have helped many entrepreneurs implement strategies for traffic generation and activation.

Ubersuggest Tool

neilpatel.com has many available resources to win at the game of “Traffic”, however we particularly recommend his “Ubersuggest” tool where you just type in a domain or a keyword to get started. Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge. Take for instance the word “marketing”, we typed this keyword to be analyzed for the United States and the tool will gave us free information as per portrayed below

If Cash Is King, Is Website Traffic Queen? - Klashtech

As we can see from this SEO report “Marketing” is a Keyword with High Search volume, very competitive for organic, and paid with no suggested keywords marked in green. The Ubersuggest tool is the perfect resource to use when creating content that drives traffic to your site and also crafting a strategic plan around keywords.  

The Five steps

Below are the five steps to use the ubersuggest Free Tool to craft a strategy starting with analyzing your competitors:

Step #1: Go to Ubersuggest looking for your biggest competitor’s domain name in Competitive Analysis.

If Cash Is King, Is Website Traffic Queen? - Klashtech

Step #2: Click on TOP PAGES BY TRAFFIC on the left side menu and this will take you to a report of the top pages ranked by Google on your competition’s site that looks like this:

If Cash Is King, Is Website Traffic Queen? - Klashtech
If Cash Is King, Is Website Traffic Queen? - Klashtech

This report will show you all the top pages on your competitor’s site, the pages that have a higher rank and drive the most traffic.

Step #3: Select the top page that best adjusts to your product or service, click on “View All” at the estimated visits and check the keywords that worked better.

If Cash Is King, Is Website Traffic Queen? - Klashtech

 

Once you do this, a big list of keywords will appear.

If Cash Is King, Is Website Traffic Queen? - Klashtech

Step #4: Download as a CSV the keywords and create a masterlist to use after.

If Cash Is King, Is Website Traffic Queen? - Klashtech

Step #5: Now all you have to do is to focus on your content, use keywords in your content pieces that add the most value to your competitors. No need to waste time on writing content that people won’t want to read.

Repeat this exercise with at least your top 10 competitors.

If this content adds value to you and your business, please share it with more people like you that are looking for useful tools that are also free to grow their business.

Here is a downloadable PDF Link of this article.

How To Prepare High Performing Campaigns?

How To Prepare High Performing Campaigns - Klashtech

Tip #1 - Plan, plan, plan. 

Marketing content is about planning in anticipation of events. You might think that you can sit down on your computer and write a couple of social media posts or blog posts whenever you get a chance. We get it! When you are an entrepreneur or starting your idea, there are so many things that need to get done and only one of you to do them. However, if you actually want to move the needle with your marketing efforts, they will only pay off if it is consistent and frequent, which requires planning. 

We recommend working on a calendar at least a month in advance of the actual publishing of the content. This calendar should contain:

  • Campaign / message
  • Publishing dates
  • Specify channels – this will allow you to understand the specifications, time and resources that you will need to dedicate to create that content. (e.g: creating a social post requires different types of creative assets and copy than writing a blog post on your site)

How early should I plan for my marketing content?

If you can plan 6 months in advance, the better! There is no such thing as planning too early. Our clients have the concern that planning with so much time in advance they could miss on trending topics. We are not suggesting that once content is planned you cannot or should not add more content, quite the opposite – planning for seasonal campaigns or messages that you know for a fact will hit your audience, will leave more leeway to react with trending topics without affecting your ‘must have’ content. 

Tip #2 - Set SMART Goals

Before strategizing on “campaign ideas” set Specific, Measurable, Assignable, Relevant, and Time-based goals. The launch of a new campaign could be a complete flop or a complete success, in reality, you shouldn’t be afraid of launching unsuccessful campaigns, as long as you are able to come up with valuable insights at the end of those occasions. The insights cannot be valuable if you don’t know what you are measuring against.

This principle seems very basic but our experience shows that as teams get carried away in the day-to-day execution of content or strategizing new campaigns, they get carried away with the execution and not as much time reflecting on the results. Are you trying to increase orders? Subscriptions? Simply create brand awareness? How will success or failure look like, set measurable performance indicators.

Tip #3 - Test, Test and Test

Testing is crucial in the digital world. Back in the day, whereas marketers had to do magic to measure the impact of a flyer or a billboard on a major highway – today’s digital strategies allow us to access real-time metrics on the performance of a campaign. Testing is an added feature that allows to further take advantage of the real-time visibility of data and that is setting a control version and a test version in order to determine best practices for a given audience.

Are you testing visuals? Copy? CTA? Featuring products versus categories? Once you start collecting valuable information on the variations that work best for your audience, try documenting the best practices so that it is easier for you to train the teams involved in the generation of content for your different channels: site, email, digital ads.

Once a campaign has proven to be successful and yield results, it is normal to want to keep repeating it. Repetition allows you to save time and money in producing new ideas, assets, and content – however, testing new ideas or iterations of the same idea will allow you to keep high user engagement and innovation.