Customer Journey Success: The HubSpot and Calendly Integration

Customer Journey Success: The HubSpot and Calendly Integration - Klashtech

We bet you’ve already heard about HubSpot and Calendly. If you haven’t, we’ve got you covered with the basics! Hubspot is a full platform of marketing, sales, customer service and CRM software while Calendly is a tool that allows you to offer online appointment scheduling to your customers. Just imagine these two coming together? And you guessed, now there is a way to integrate Calendly to Hubspot in order to track customer journeys from beginning to end. The best thing about both platforms is that you can start using them for FREE, obviously there is a time where if your business grows enough, you have starter affordable plans to keep growing.

There are two valuable documents for you to check out, one is an ebook that guides you through improving your customer relationships by aligning processes around customer journey. The second document will show you exactly how the Hubspot + Calendly integration works. Find both downloadable PDFs at the end of this post.

If you are too busy to read the ebook, here are the key points:

You can find the complete guide below:

We have many customers that are just getting started and don’t know how to handle the growing pains of handling incoming leads in an organized and effective manner. Hubspot + Calendly are definitely tools to check out!
If this content adds value to you and your business, please share it with more people like you that are looking for FREE useful tools to grow their business. Here is a downloadable PDF Link of this article.

If Cash Is King, Is Website Traffic Queen?

If Cash Is King, Is Website Traffic Queen? - Klashtech

Let's Talk Reality...

You are all set, you invested thousands of dollars and/or hundreds of hours building your website – It’s LIVE! Now how in the world do you get eyes to see it, explore it and most importantly, sign up for your service or buy your product. There is so much information out there, you really don’t know where to begin.

Our best advice to you, in case of doubt, ask the experts! Who has cracked this code before? Let us introduce you to Neil Patel, best known by the Wall Street Journal as top influencer on the web. Considered one of the top 10 marketers by Forbes and recognized as a top 100 entrepreneur under the age of 35 by the United Nations. Neil is a self-made millionaire who cracked the code on SEO and many traffic analyzing tools that have helped many entrepreneurs implement strategies for traffic generation and activation.

Ubersuggest Tool

neilpatel.com has many available resources to win at the game of “Traffic”, however we particularly recommend his “Ubersuggest” tool where you just type in a domain or a keyword to get started. Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge. Take for instance the word “marketing”, we typed this keyword to be analyzed for the United States and the tool will gave us free information as per portrayed below

If Cash Is King, Is Website Traffic Queen? - Klashtech

As we can see from this SEO report “Marketing” is a Keyword with High Search volume, very competitive for organic, and paid with no suggested keywords marked in green. The Ubersuggest tool is the perfect resource to use when creating content that drives traffic to your site and also crafting a strategic plan around keywords.  

The Five steps

Below are the five steps to use the ubersuggest Free Tool to craft a strategy starting with analyzing your competitors:

Step #1: Go to Ubersuggest looking for your biggest competitor’s domain name in Competitive Analysis.

If Cash Is King, Is Website Traffic Queen? - Klashtech

Step #2: Click on TOP PAGES BY TRAFFIC on the left side menu and this will take you to a report of the top pages ranked by Google on your competition’s site that looks like this:

If Cash Is King, Is Website Traffic Queen? - Klashtech
If Cash Is King, Is Website Traffic Queen? - Klashtech

This report will show you all the top pages on your competitor’s site, the pages that have a higher rank and drive the most traffic.

Step #3: Select the top page that best adjusts to your product or service, click on “View All” at the estimated visits and check the keywords that worked better.

If Cash Is King, Is Website Traffic Queen? - Klashtech

 

Once you do this, a big list of keywords will appear.

If Cash Is King, Is Website Traffic Queen? - Klashtech

Step #4: Download as a CSV the keywords and create a masterlist to use after.

If Cash Is King, Is Website Traffic Queen? - Klashtech

Step #5: Now all you have to do is to focus on your content, use keywords in your content pieces that add the most value to your competitors. No need to waste time on writing content that people won’t want to read.

Repeat this exercise with at least your top 10 competitors.

If this content adds value to you and your business, please share it with more people like you that are looking for useful tools that are also free to grow their business.

Here is a downloadable PDF Link of this article.

How To Prepare High Performing Campaigns?

How To Prepare High Performing Campaigns - Klashtech

Tip #1 - Plan, plan, plan. 

Marketing content is about planning in anticipation of events. You might think that you can sit down on your computer and write a couple of social media posts or blog posts whenever you get a chance. We get it! When you are an entrepreneur or starting your idea, there are so many things that need to get done and only one of you to do them. However, if you actually want to move the needle with your marketing efforts, they will only pay off if it is consistent and frequent, which requires planning. 

We recommend working on a calendar at least a month in advance of the actual publishing of the content. This calendar should contain:

  • Campaign / message
  • Publishing dates
  • Specify channels – this will allow you to understand the specifications, time and resources that you will need to dedicate to create that content. (e.g: creating a social post requires different types of creative assets and copy than writing a blog post on your site)

How early should I plan for my marketing content?

If you can plan 6 months in advance, the better! There is no such thing as planning too early. Our clients have the concern that planning with so much time in advance they could miss on trending topics. We are not suggesting that once content is planned you cannot or should not add more content, quite the opposite – planning for seasonal campaigns or messages that you know for a fact will hit your audience, will leave more leeway to react with trending topics without affecting your ‘must have’ content. 

Tip #2 - Set SMART Goals

Before strategizing on “campaign ideas” set Specific, Measurable, Assignable, Relevant, and Time-based goals. The launch of a new campaign could be a complete flop or a complete success, in reality, you shouldn’t be afraid of launching unsuccessful campaigns, as long as you are able to come up with valuable insights at the end of those occasions. The insights cannot be valuable if you don’t know what you are measuring against.

This principle seems very basic but our experience shows that as teams get carried away in the day-to-day execution of content or strategizing new campaigns, they get carried away with the execution and not as much time reflecting on the results. Are you trying to increase orders? Subscriptions? Simply create brand awareness? How will success or failure look like, set measurable performance indicators.

Tip #3 - Test, Test and Test

Testing is crucial in the digital world. Back in the day, whereas marketers had to do magic to measure the impact of a flyer or a billboard on a major highway – today’s digital strategies allow us to access real-time metrics on the performance of a campaign. Testing is an added feature that allows to further take advantage of the real-time visibility of data and that is setting a control version and a test version in order to determine best practices for a given audience.

Are you testing visuals? Copy? CTA? Featuring products versus categories? Once you start collecting valuable information on the variations that work best for your audience, try documenting the best practices so that it is easier for you to train the teams involved in the generation of content for your different channels: site, email, digital ads.

Once a campaign has proven to be successful and yield results, it is normal to want to keep repeating it. Repetition allows you to save time and money in producing new ideas, assets, and content – however, testing new ideas or iterations of the same idea will allow you to keep high user engagement and innovation.