The Top 5 Tips For Running Your Online Business Smoothly

The Top 5 Tips For Running Your Online Business Smoothly

When it comes to running your business in today’s digital world, it’s a must for your business to have an online presence. Whether it’s through custom-built websites and apps, your business must be able to connect with your customers right where they’re at. And in most cases, that means at their fingertips through their smartphones or devices. But, unfortunately, the days of brick-and-mortar connection to your customers aren’t as common for businesses to thrive in the marketplace.

So how do you run your online business smoothly to ensure that you’re connecting with your customers throughout Miami and the world? Well, there are many things that you can do, and that’s what the digital marketing pros at Klashtech are here to help you do! We’re dedicated to helping your small business adapt to the digital revolution through high-quality web design built with your growth in mind.

Let’s face it, in today’s digital age. Your business must have a high-quality, immersive website ready to connect with your customers. But you also need to trust that the design pros you choose to work with understand the best practices and standards for website development and design.

Today, your design and development professionals at Klashtech wanted to discuss their top five tips for running your online business smoothly, especially when it comes to your website design. So here’s how you can run your online business effectively and drive the success you’re searching for:

Engage & Inform

Any visitor to your site is a potential buyer of your products or services, and they’re visiting your site for more information on what you have to offer them. You need to provide them with this information and how your products will solve their pain points. Be sure to describe your products and services engagingly and compellingly while also delivering the information in as few words as possible. Never forget to let them know quickly how they can reach you for more information and engage with your brand.

Fully Responsive Design

The majority of your site visitors are going to be accessing your business’ website through their mobile devices and tablets. So, you must ensure that your website is fully responsive and ready for any type of device that your customers are going to use to access it. By creating a fully responsive site, you’re able to increase the amount of organic traffic that discovers your site. The last thing you want is to access a site on your phone that you can’t navigate. If you were doing that, how quickly would you move on to another business that invested in a mobile-friendly site? Exactly.

Search Engine Optimization (SEO)

No matter how unique and attractive your website design is, if you’re not investing the resources into search engine optimization, then you’re going to fall flat on your face before you even begin. Targeted and expert SEO is the only way for the customers searching for your products to find your business. SEO equips your business with all the tools you’ll ever need to maximize your load speed, increase your organic traffic, and reach the right audience for your business. You’ll also elevate your ranking and authority in your niche, which is critical to your success when you understand that potential customers tend to buy products from the top five businesses that appear in their initial Google search.

Simple Design & Navigation

The easier it is for your customers to find the information they need when they visit your website, the more likely they will buy from your business. On the other hand, the last thing you want to have happen is for a visitor to come ready to buy from your business but be unable to find what they’re looking for. Therefore, your web design should be sleek, stylish, and easy to navigate from when they arrive at your website.

Call To Action!

This is the most essential part of a successful website for your business. If you don’t create an engaging call to action, how else will a visitor understand what you want them to do now that they’re on your page? Yes, it’s obvious you want them to buy from you, but you have to ensure that our site is designed and laid out in such a way that it encourages sales and guides the customer as to what is next using your call to action.

These top five tips will help you accelerate your growth and build authority, no matter what stage of building your online presence you’re in.

Be sure to call the Web design experts at Klashtech today to find out how we can revolutionize the way your business connects and engages with your customers online.

How a Website Redesign Can Boost Your Revenue

How a Website Redesign Can Boost Your Revenue - Klashtech

Now more than ever, small business owners are aware of how much their online presence affects their business. More Americans shop, search, and research online before they make purchases in person. That’s why having a website that has a heavy amount of online traffic is so important, it allows you to grow your customer base and help new potential customers find your company. One of the most important aspects of any website is the design. 

A well-executed, well-written, and high-quality visually appealing web design is vital to boosting revenue, finding new customers, and creating a monetarily sound business. In this article, we’ll give you some of the reasons why a website redesign is a good investment for any business owner looking to increase their sales.

Search Engine Optimization

The first and perhaps more important aspect of redesigning your website is how to preforms in search engine results. Web designers know how to get your page to the top of the results, and the better it performs, the more users will be sent to your webpage.

Customers Believe That Credibility and Homepage Design are Linked

Your companies homepage web design is directly correlated to the credibility of the business. If your website has an outdated design or elements that seem old-fashioned, users believe that the company will have the same issues. You must show users through your web design that your company remains innovative and at the forefront of all tech advancements.

The Longer Users Are Engaged The More Likely They Are To Buy

The longer you can keep a user on your website, the more likely they are to become customers. A simple way to keep customers engaged is through having high-quality visuals and an attractive, clean, and professional web design.

User Experience Is Key

The way your site is designed helps users to find products and services quickly and efficiently. There is a lot of data that supports that the average user won’t click more than three times before they go to the next business on the search result. This means businesses can lose potential customers when they don’t have a design that enhances the user experience.

Call To Actions

The design of your website isn’t just about visuals, the copy used on your companies page should be filled with CTAs, or Calls To Action, this encourages users to buy your products or services and thusly can should you a stronger return. Without a website that does well on search engines, customers will never be able to find your business, without great design and good graphics, customers won’t stay on your site, but CTAs are the last step. Once there, you must have copy that seals the deal and gets them to finally purchase.

Redesigning your webpage will not only will you draw them in through SEO, to a visually appealing site, but you’ll have a website that’s functional and easy for your audience to use. This improved design will lead to more engagement and sales for your business.

The Cost Of Creating and Upkeeping A Website

The cost of creating a website can vary depending on the company you use and the needs of your business. The price of a website redesign is dependent on the company or freelancer who creates it. It can be anywhere from $1,000 to as much as $100,000 if you used a large well-known web development firm. Your returns are often but not always linked to the amount you invest in the design. As mentioned above, design, programming, and content all are the aspects of your website that you should invest in, as they are the things that users look for and directly correlate to your financial return.

Once created, the upkeep of a website tends to be relatively inexpensive. Blogs, email blasts, and social media are some of the costs you can expect. Although these things are important and will require some amount of money, they won’t be overly expensive.

Tracking your website’s ROI, or Return On Investment is important because it helps you track how much you’re getting back after you’ve invested in your site. The return comes in the form of online traffic and conversion from that traffic into purchases.

Redesign your website will boost your revenue and lead you to collect a steady stream of new customers and/or clients. And because of the aforementioned reasons above, it’s not the place to try to save money but rather invest in the future of your business.

Would you like to read more helpful content or learn about our range of digital services? Contact Klashtech today!

Strategic Design: 3 Tips for Building Successful Websites

Strategic Design 3 Tips for Building Successful Websites - Klashtech

Building a successful website should not be complicated, but this doesn’t mean it isn’t a lot of work. I always remember this anecdote of a designer sharing a perfectly composed video for a digital ad, it literally took him twenty minutes to complete the task. Once he showed it to me I said, wow! That was easy! To which he responded, “I did this in twenty minutes because I have twenty years of experience”. The reality is that mastery takes practice, which will probably mean many hours actually building whatever it is that you have set your mind to build.  

At Klashtech we promote the “Work smarter, not harder” mantra as well as applying KISS (Keep it simple, stupid) as much as possible. In life, but especially when talking about digital strategy, usually simple does it. Having said this, here are our tips to build a successful website:

1. Build Brand Guidelines

Small entrepreneurs believe having brand guidelines is almost unreachable. Taking the time to think about your brand identity since the beginning, defining a color palette, font and logo applications will actually save you time. From deciding the color of your personnel shirts to defining the colors that you should use in your Refer a Friend Campaign, you want to keep it consistent and professional. Having a brand identity will help you pick the tone of your voice and the colors that will make your customers feel that emotional link to your brand and relate to it. Hiring the service from professionals can range from $2k to $20k or even more, however you can also do it yourself.

If you would really appreciate some help, Klashtech’s team of expert designers can build your brand guidelines at startup convenient fees. Either way, building simple brand guidelines can save you many headaches along the way.

2. Benchmark with competitors

The magic of the internet: accessibility of information. 

In the brainstorming process of defining site structure, don’t forget to check out what major players in your industry are doing. It seems straightforward, but sometimes many hours are spent on implementing a feature that another competitor already figured out a simpler solution. Remember, everything can be programmed, however, at the initial stages of a business you really need to make a list of features in which you are willing to invest more time and money, versus implementing out of the box solutions that could be cheaper and help you release a new feature to your audience faster. Before making design decisions, make sure your proposal makes sense for (1) user experience (2) functionality (3) achieving business objectives. 

3. Think Functional before beautiful

This is a hard one. In startup mode, it is easy to get stuck on the details and never actually move forward with a perfectly functional design that lacks the “beauty” touch. Of course, we want the website to be functional and beautiful, but don’t let the perfect be the enemy of the good. A major difference between the physical and the digital world is that printing an ugly flyer would probably haunt you until the end of the days, however digital assets you can improve in iterations. Ugly today, beautiful tomorrow – in a click. When developing your website, understand that functionality comes first, and then making it perfect can be done in iterations

These are three out of the box design thinking tips that can help you get started to build your website without losing motivation and actually building a successful online presence.